About us, and then some.

Ralph Waldo Emerson said it best: "Show me who a man's friends are and I will tell you who he is." You're only as good as the company you keep. Here are a few of the ones we do.

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  Mona Amodeo, Ph.D.

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  Mona is idgroup’s fearless leader, founder, owner, navigator and resident SEC diva. Through and through, she is a passionate thinker and academic helping individuals and organizations transform who they are into something beyond what they thought possible.

  As founder and president of idgroup, and creator of Branding from the Core®, her intense passion for helping businesses succeed has translated into a personal mission to shape and transform business-as-is to business-as-it-should-be. Recognized as an expert in the areas of organization development, brand identity and change, Mona’s compass consistently points all she meets toward a bearing of success.

  Mona holds a Ph.D in organization development and change and a master’s in communication arts.

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  Aaron Ball

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  After visiting 32 different countries, calling Aaron a world explorer could be an understatement - but true to his nature, he calls Pensacola home so that he can be closer to his family. Many weekends, you can find him relaxing with friends or seeking adventures on our gulf coast much like he did while working as a video producer for Royal Caribbean. But he’ll clear his social schedule of everything to spend a day with his grandfather in the woods they love.

  Aaron is a passionate communicator with an entrepreneurial drive that brings energy and creativity to his work at idgroup. He graduated at the top of his class from Oral Roberts University with a degree in organizational communications and human resource management. He is working toward becoming an respected author, speaker and consultant for visionary organizations.

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  C. Keith Cox, Ph.D.

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  As the managing director of idgroup Cleveland, Keith works with companies to help them move sustainability from ideas to action. He is a recognized expert for his extensive research into sustainability-driven companies. During his 20 years in the organization development field as a seasoned facilitator of positive change, and through his rigorous research and experience with pioneering organizations such as Interface, The Body Shop, Honest Tea, ShoreBank and Seventh Generation, Keith has learned the key to moving human systems and transforming organizational culture.

  Keith received his Ph.D. in organization development from Benedictine University and he has a master's of organization development and a masters of business administration from Bowling Green State University.

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  Jared Granger

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  If you asked Jared to describe his perfect day, it would most certainly involve his wife, his two Boston terriers (Ollie and Bella), a plethora of good music and food (hey, he loves to eat) and his handy dandy dot grid notebook. Jared is as close to hipster designer awesomeness as you can get: he lives, breathes and bleeds design. Don't believe us? Ask him about his Eames lounge chair, or any number of mid-century modern architects and designers!

  Jared has an uncanny ability to channel his passion through every facet of his life. This makes for some pretty incredible creative talent that is recognized not just in our office or among competition friends, but internationally via published books for logo design. When you have Jared on your team, you have more than a capable designer, you have a lightning-fast mass of grey matter ready to fire bolts of creative genius.

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  Kristoffer Poore

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  Kris is soft-spoken, thoughtful and always focused, but beneath his quiet and professional demeanor is a wry sense of humor and surprising showman who has been known to occasionally knock out a few dance steps in the office between projects. He devotes himself fully to everything he does, from conducting Branding from the Core facilitations to skydiving to crafting national advertising campaigns. Even his saltwater aquarium is as meticulously designed as the Sistine Chapel.

  Born in Japan, half Filipino and raised in North Dakota and Tennesse, Kris brings a worldliness to idgroup’s creative core. A graduate of the University of West Florida with a bachelor’s degree in communication arts and public relations, his award winning work has been recognized on a national level.

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  Amy Richardson, M.A.

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  Sailing to Pensacola directly from New York after graduating from Columbia University with her master’s degree in organizational psychology, she set course toward her professional pursuit in organizational development and change. She began working while in high school and never stopped; including while attending the University of New Mexico and Columbia University. Finally calling into port with the crew of idgroup as the Research Associate.

  Amy is an intense problem solver. Responsible and reliable team member. Grounded decision maker . Pragmatist to the end. Self learner. Technology savvy. Efficiency expert. Researcher extraordinaire. Agile project implementer and planner. And last but certainly not least – a definite straight shooter.

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  Lindsey Braxton Shook

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  If it's a Saturday, you can find Lindsey in one of two places: In front of the TV tuned into ESPN, or in front of the field at an Auburn home game. Don't let her appearance fool you: Lindsey is the epitome of a raving SEC football fan. When she's not preparing for a weekend of tailgating or cuddling up next to her four-legged children, she's acting as idgroup's operations manager, ensuring that the day-to-day business tasks are managed with the utmost precision.

  Lindsey's can-do spirit and straightforward personality make her an invaluable asset to any team. She'll tell you how it is: like it or not. In addition to managing the business of the business, she is also a managing partner in SEC Diva—an idgroup project geared specifically toward women of the SEC.

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  Gail Spruill-Shaw

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  Gail Spruill Shaw is a compulsive art director. She can’t help herself. Gail’s ability to transform the simple and ordinary into work with meaning and impact makes her invaluable to advertising and marketing clients. She takes the best elements and blends them with her artistry and discipline to produce distinctive, memorable communications—especially in film, video/broadcast and photography.

  Throughout her career, she has helped organizations of all sizes—from business start-ups to state governments, hospitals and universities to banks and tourism bureaus—articulate and communicate their brands through exceptional creative direction. As she’s supported her clients’ success, Gail has built her own reputation for passion, excellence and exceptionally good taste. She’s someone you want producing on your team—not your competitor’s.

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  Brandi Thompson Whitehurst

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  Brandi has a way with words, whether spoken or written. It's a finesse that is evidenced by her many interactions with friends, colleagues, family members, and more importantly: what people say about her (and it is nothing but praise). Originally going to school for creative writing, Brandi quickly found herself behind the desk of a prominent marketing agency. Her prolific knowledge and expertise of websites and social media is an invaluable asset to anyone looking into the digital realm.

  With 20 years of marketing experience under her belt, Brandi has been able to create an untarnished reputation of getting the job done. She wholly immerses herself in understanding the needs of the client, delivering solid results and the highest levels of client satisfaction.

Without our partners, idgroup wouldn’t be a the innovative, flexible, nationally known company that we are. And we thank them for that.