Brand On Us™

"We believe in lifting up small, local not-for-profit groups that have a big impact in our community."

For years, idgroup has partnered with local not-for-profit organizations to fulfill a variety of their branding and organizational development needs. Through our past work, we know that our community is full of compassionate, giving hearts, and we know that building strong identities and increasing awareness for these organizations has had a meaningful impact on our community.

If you've ever visited us in our office, you've heard the idgroup saying, "Trust the Process." Looking at our past not-for-profit work, we realized that we were not empowering these organizations with our strongest tool, the idgroup process. Since then, we've made a commitment to dedicate our time and talents to a small, local not-for-profit group annually. We commit to building firm foundations that create the most important part of a brand: a strong brand reputation that lasts. 

To stay true to our beliefs and impact our community
in a big way, we created Brand On Us™.

Through the Brand On Us initiative, one deserving not-for-profit group will be chosen each year to receive a comprehensive and integrated brand makeover. During a seven-month Branding from the Core engagement, the selected organization will receive over $100,000 in idgroup services.



2014 Recipient: Chain Reaction



2013 Recipient: The Humane Society of Pensacola



Our Partners

We would like to thank the following local businesses for supporting Brand on Us. Each have agreed to help us execute our creative materials or communicate them to the community. Without their help we would not be able to complete our Branding from the Core process. Thank you for your support and believing in our initiative!




2015 Applicants 


  • Learn to Read
  • Pensacola Museum of Art
  • The Choral Society of Pensacola
  • Autism Pensacola 
  • Children in Crisis
  • The Global Corner
  • Healthy Start
  • Scenic Highway Foundation
  • Pensacola Sports Association  


Vote for your favorite organization 

idgroup creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the CoreĀ®.

Our Location

  • Pensacola

    300 East Intendencia Street Pensacola, FL 32502

    p 850.438.7823
    f 850.438.7820