Brand On Us™

"We believe in lifting up small, local not-for-profit groups that have a big impact in our community."

For years, idgroup has partnered with local not-for-profit organizations to fulfill a variety of their branding and organizational development needs. Through our past work, we know that our community is full of compassionate, giving hearts, and we know that building strong identities and increasing awareness for these organizations has had a meaningful impact on our community.

If you've ever visited us in our office, you've heard the idgroup saying, "Trust the Process." Looking at our past not-for-profit work, we realized that we were not empowering these organizations with our strongest tool, the idgroup process. Since then, we've made a commitment to dedicate our time and talents to a small, local not-for-profit group annually. We commit to building firm foundations that create the most important part of a brand: a strong brand reputation that lasts. 

To stay true to our beliefs and impact our community
in a big way, we created Brand On Us™.

Through the Brand On Us initiative, one deserving not-for-profit group will be chosen each year to receive a comprehensive and integrated brand makeover. During a seven-month Branding from the Core engagement, the selected organization will receive over $100,000 in idgroup services.




2013 Recipient: The Humane Society of Pensacola 

The Humane Society of Pensacola has been part of the Pensacola community for nearly 70 years, providing care and comfort to unwanted dogs and cats. In 2012, the Humane Society placed over 600 dogs and cats in forever homes.

Through idgroup's Branding From the Core® process, we engaged the Humane Society of Pensacola' stakeholders in developing clarity around their brand identity, image and culture. The organization received a comprehensive identity package and marketing strategy, including a new website, print ads, billboards and stationary as well as both TV and radio spots valued at over $100,000. Brand On Us partners offered over $75,000 in services which included donations from Ballinger Publishing, Coco Designs, Concept Curious, Cumulus Media, Cox Communications, Evergreen Print and Mail, Gulf Breeze News, INWeekly, Luke Infinger, Matthew Coughlin Photography, Lamar Advertising, Pensacola Sign, Greg Riegler Photography, Speed-D-Print and Splash Magazine. 



Our Partners 

We would like to thank the following local businesses for supporting Brand on Us.  Each have agreed to help us execute our creative materials or communicate them to the community.  Without their help we would not be able to complete our Branding from the Core process.  Thank you for your support and believing in our initiative! 






2014 Brand on Us Winner

We will be launching Chain Reaction's new brand October 2014.  Check our idgroup's facebook page for updates!


2015 Timeline

  • October 1-Call for Entries
  • October 24-Entry Deadline
  • November 3-Public Selection Opens
  • November 21-Public Selection Closes
  • Week of December 8-Finalist 1st Cut (if we have more than 15 entries) 
  • Week of January 12-Presentations
  • Week of January 19-Finalist Announced 
  • Week of January 26-Finalist Telephone Interviews with Staff/Volunteers 
  • Week of February 2-Finalist Meeting with the Organization's Board 
  • Week of February 9-Announcement
  • March 1- Engagement Begins
  • September 30- Engagement Complete
  • October 1-RFP Opens 


Criteria For Participation

  • Serves Pensacola Bay Area
  • Under 10 employees
  • Small or no marketing/advertising budget
  • Overhead under 30% of total budget
  • Full control over brand and advertising materials
  • Contingency budget of $2,500 for miscellaneous direct costs

idgroup creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the CoreĀ®.

Our Location

  • Pensacola

    300 East Intendencia Street Pensacola, FL 32502

    p 850.438.7823
    f 850.438.7820