Benedictine University’s Center for Values-Driven Leadership offers research, education and outreach opportunities to help business leaders forge new paths to profitability.

As a completely new division of Benedictine, the Center engaged idgroup to help define their strategic focus, create a brand identity and direct their communications strategy. In addition to launching a new brand, the Center also sought to launch its first cohort for its doctoral program. They needed to get their message to a small group of eligible individuals, and by a rapidly approaching application deadline.

Utilizing our Branding from the Core process, we engaged the primary stakeholders who included leading scholars in the field of values-based leadership, members of the leadership team at Benedictine University and several select CEOs from the corporate social responsibility realm.

After the process was completed, the brand platform was brought to life in the form of logo concepts, print advertisements, brand story website concepts, development and launch. To date, idgroup continues to provide strategic positioning by consulting CVDL on web site concepting, social media campaigns and other needs as necessary.

With a limited budget and a short marketing window, idgroup crafted a social media campaign utilizing Google Adwords and pay-per-click advertising on Facebook and LinkedIn. Two separate messages were created, increasing traffic from an average of less than 500 visitors to the web site per month to an average of 2000 visitors during the campaign – and 1,500 monthly page views just on the Ph.D. program. More than 100 inquiries were received during the three-month promotion, filling all the spaces with qualified students by the closing date.

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  Brand Positioning

   
• 2

  Identity Development

   
• 3

  Strategic Plan

   
• 4

  Traditional Advertising

   
• 5

  Social Media Marketing

   

• Branding from the Core Facilitation
• Brand Development
• Brand Videos
• Collateral Design
• Brochure Design
• Web Site Creation
• Social Media Marketing

cvdl.org