One of the few locally owned and operated banks in Northwest Florida, Destin Bank truly understood the needs of their market and had strong ties with the community. 

Destin Bank, the city's largest in market share, was looking for growth opportunity to expand its presence as a highly regarded team of bankers into the Destin, Pensacola and Panama City markets. idgroup was engaged in helping to position Destin Bank as a leader in financial services.

Through a series of core dialogues with board members, idgroup uncovered their true assets - an enduring sense of community and untapped potential with the real estate industry.

Cross-selling a variety of financial services helped the small company develop into Destin Bank Financial Institution, with a multi-story main office and 10 additional branch locations throughout the Gulf Coast. Their impressive growth and gains in the real estate banking industry, as well as approximately $500 million in assets, resulted in their eventual purchase by Whitney Bank for its largest ever acquisition in Whitney Bank's history. The transaction was valued at approximately $115 million.

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  Position as leader in banking

   

• Consulting
• Core Dialogues
• Brand Platform
• Visual Identiy
• Traditional Advertising
• Public Relations

PR Newswire Release

Whitney Bank Report

SEC info Press Release

Whitney Holding Company 2005 Annual Report