idgroup

Building organizational brand reputation and increased brand value is what we do.

 

Your organization’s reputation is the thin line that separates your brand from success and failure. As organizational branding experts, we understand that it’s a differentiate or die world. Branding from the Core© is a dynamic change process uniquely designed to address the unique challenges facing organizations today.

Challenges We Solve

Create Organizational Cultures of Excellence

Service organizations rely heavily on employees to represent their brands. Creating internal cultures aligned with the vision, mission and purpose of your organization help strengthen relationships, improve service-oriented touchpoints and ultimately garner marketplace trust that boosts reputation. We engage your workforce in becoming your best brand ambassadors as well as energizing employee performance, cultivating customer loyalty, and increasing employee and customer retention.

Improved Market Share

The business landscape is rapidly changing and shifting at light speed. Globalization, economic pressures, and the influx of new products, services and technologies have created a highly competitive “differentiate or die” environment. We identify engagement strategies to manage your organization’s brand position across numerous audiences and communication channels, keeping you connected with current and future customers.

Bottom-Line Impact

Every organization seeks to manage costs effectively. All too often, management is too far removed from its most valuable resource: employees. With your workforce engaged and mobilized, we provide a process that mines innovative ideas and strategies that save time and money, thus increasing organizational and operational efficiencies.

Identify Growth Opportunities

Organizations exist not to simply survive, but to thrive. Leaders today are looking for new ideas and approaches that will propel their organizations to the next level. Visionary leaders and they know that quick-fix tactics will not sustain long-term growth. An investment in a strategic branding initiative can catalyze growth opportunities that sustain the longevity and vitality of your brand. We provide tools that identify potential growth strategies to clients seeking to increase revenue, boost internal performance, or expand onto the national or global stage.

Industries We Serve

  • Healthcare

    Today, healthcare providers are grappling with an increasingly complex and ever-changing environment. These challenges range from the pressures of serving an aging and growing population and changes in reimbursement schedules to regulatory requirements that affect providers and payers alike. 

     

    We work with entreprenuerial thinkers to find innovative solutions and opportunities that keep them ahead of their competition.

     

  • Higher Education

    The success of an institution of higher learning is based almost exclusively on public perception and reputation. Educational institutions are no stranger to the power of branding, but often struggle with ways to influence marketplace perceptions and manage their brand reputations. 

     

    We work with presidents of universities and management teams to overcome challenges associated with disengaged communities, organizational silos and loss of strategic direction. Our facilitated dialogue sessions increase stakeholder engagement, resulting in greater alumni and donor participation, increased student and faculty retention and imroved recruitment.

     

  • Businesses We Value

    We work with leaders who have a passion to move their organizations from good to great. Good businesses are profitable because they bring value to their customers. Great businesses are more profitable because they create greater value by embedding social and environmental responsibility into their cultures.

     

    We work with clients, who like us, whole-heartedly believe in the power of business to change the world and shift paradigms through generative dialogue. These conscientious and entrepreneurial business leaders are paving the way for innovative and creative solutions that address global challenges.   

Services We Offer

  • Brand Identity & Vision

    • Brand Identity Consulting
    • Brand Strategy Planning
    • Identity Assessments
    • Brand Standards Development
    • Brand Identity Platform Facilitations
    • Vision-Identity Gap Analysis

  • Brand Image

    • Visual Identity & Design
    • Brand Marketing Plan
    • Non-Traditional Advertising
    • Traditional Advertising
    • Brand Video
    • Creative Concepting
    • Perception & Reputation Management
    • Creative Dialogue Facilitations

  • Brand Culture

    • Brand Ambassador Training
    • Employee Retention Programs
    • Customer Retention Programs
    • Sustainability Assessment
    • Performance Process Improvement
    • Sustainability Consulting
    • Customer Service Initiatives
    • Organization Development
    • Employee Engagement Facilitations
    • Innovation Dialogue
    • Change Initiatives
    • Systems Implementation

idgroup is a change management consultancy that creates strong brand reputations by aligning identity, perception and performance. We call it Branding from the Core®.

Our Offices

  • Cleveland

    815 Superior Avenue East, Ste. 1623, Cleveland OH 44114
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    p 216.539.1296
    f 216.453.1401

  • Pensacola

    300 E Intendencia St Pensacola, FL 32561

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    p 850.438.7823
    f 850.438.7820