The Woodlands Medical Specialists is an integreated, multi-specialty, physician-owned medical group consisting of Hematology Oncologists, Urologists, Radiation Oncololgists, and Breast Health Services. 

The Woodlands Medical Specialists had a unique challenge ahead of it. With new changes in regulation, a group of independent physicians realized and opportunity to provide an alternative to hospital-based physician care.

As a result, a multi-specialty group formed by bringing together a hematology and oncology practice, several radiation oncologists and pathologists with the purpose of building a unique new medical facility that would fulfill their vision of a patient-focused care philosophy. 

The main challenge facing the new fledgling group was to build patient perception and the Woodlands brand reputation. As a newly formed, independently-owned specialy group, the physicians had to stave off the misconception that they are just another new hospital, with physicians not from the local community.

The Woodlands Medical Specialists engaged idgroup in conducting several core dialogue facilitations to uncover the unique differentiation, brand story and brand platform to position the group in the minds of the consumer. From the brand platform, a plan was implemented to reintroduce the physicians to the local community, reminding it that these physicians are from the area, with deep roots in the community. Additionally, we reinforced the idea of patient-focused care through positioning The Woodlands Center for Specialized Medicine as a new brand of healthcare. Additionally we worked internally to evaluate and support internal customer experiences that aligned with the brand promise. 

Through the execution of a multi-faceted, integrated campaign, idgroup was able to increase patient awareness in the community of the services offered and re-introduce the community to the faces of the independent physicians. Additionally, by working with the Woodlands management staff in creating customer service protocols, we were able to increase patient satisfaction to 90 percent. Patient retention increased to 91.4 percent. 

• 1

  Create awareness of new name and facility

   
• 2

  Position opposite of local hospital experience

   
• 3

  Reinforice unique brand through distinctly different advertising in integrated media channels

   

woodlandsmed.com